Global Software: Developing Applications for the International Market by Dave Ta

Global Software: Developing Applications for the International Market by Dave Ta







Características do item

Estado:

Novo em folha: Livro novo, que nunca foi usado ou lido, em perfeito estado, sem nenhuma página faltando ou
Estado do item: Novo em folha
Ano de publicação: 1992 Formato: Livro brochura
Idioma: Inglês ISBN-13:

9780387977065

UPC:

Does not apply

ISBN:

9780387977065

EAN:

9780387977065

Global Software: Developing Applications for the International Market by Dave Ta

Sobre este produto

Synopsis
John Sculley In the short history of personal computing, the task of the software programmer has been one of the least recognized-but one of the most significant-in the industry. In addition to defining the prob lems, and presenting the solutions, the software programmer is con fronted with the challenge of having to predict what combination of ideas and technologies will move the industry forward in the most compelling way. Even though we’ve seen the development of tremendous applications in a surprisingly short period of time, the most difficult problems often surface when we try to elevate a suc cessful local idea to the international arena. In the case of Apple Computer, these challenges become especially profound when you consider that Apple sells Macintosh not just in the United States, but in Japan, China, the Middle East, Africa, East ern Europe, and even to the United Nations itself. Of course, this means that the personal computer must work everywhere around the world. But more significantly, it also means that the software must reflect the uniqueness of a given culture, its language, morals, and even its sense of humor. To step away from a narrowly-defined, nationally-based paradigm for software development, programmers, management, and entire corporations must learn to recognize what elements of an interface, problem solving technique, documentation illustration, package de sign, and advertisement are local, and which elements are appro priate for global markets.” With the growth of the market for computer software there is a whole set of challenges to developers, marketers, designers, and programmers – especially in the areas of cultural, linguistic, and financial transferability. Dave Taylor explores these questions, points out common design and marketing errors and pitfalls, and presents clear, elegant solutions – necessary information for anyone involved in creating, packaging, marketing, and disseminating software.

Product Identifiers
ISBN-10 0387977066
ISBN-13 9780387977065
eBay Product ID (ePID) 121486

Key Details
Author D. Taylor
Number Of Pages 319 pages
Format Paperback
Publication Date 1992-04-29
Language English
Publisher Springer
Publication Year 1992

Additional Details
Number of Volumes 1 vol.
Copyright Date 1992
Illustrated Yes

Dimensions
Weight 18 Oz
Height 0.3 In.
Width 6.1 In.
Length 9.3 In.

Target Audience
Group Scholarly & Professional

Classification Method
LCCN 91-031825
LC Classification Number QA76.758
Dewey Decimal 005.1
Dewey Edition 20



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