We’re living the subscription economy, and we’re just getting started. Running a subscription company means there is a continuing relationship with the customer. No longer does the business-customer
relationship end with the swipe of a credit card.
Transitioning to or enabling integration of a subscription-based sales model will fundamentally change the way you operate your business. It will also affect many key functional areas of the organization.
It’s clear that embracing existing data is the most accurate, scalable and cost-effective solution for the subscription economy. Unfortunately, most companies lack the advanced data integration capabilities needed to make it possible. For many, data is captured and stored across many different platforms and applications, making it almost impossible to gather and manage data that is constantly shifting.
In the SaaS world, there are a few key variables that make a big difference to future results. This section of the book is aimed at helping subscription professionals understand which variables really matter, and how to measure them and act on the results.
The book will guide you through the essential SaaS metrics guide, and who you how to measure and improve what matter to grow your subscription business – on a simple and practical way.